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Marcus Donald

Nov 62 min read

Cleveland Cavaliers Partner with Stratus to Elevate Branding and Fan Experience at Rocket Mortgage FieldHouse

CLEVELAND, OH – The Cleveland Cavaliers have entered a partnership with Stratus, a brand implementation company based in Mentor, Ohio, to enhance the fan experience at Rocket Mortgage FieldHouse. Stratus has been named the "Official Brand Implementation Partner of the Cleveland Cavaliers," with its most immediate impact seen in the renaming of the Founders Level to the "Stratus Founders Level."

As part of the collaboration, Stratus will bring its industry expertise in signage, brand design, and digital enhancements to revitalize the Cavaliers’ home arena, where updates will be unveiled progressively throughout the NBA season. According to Antony Bonavita, Executive Vice President and Chief Venues and Development Officer for Rocket Mortgage FieldHouse, this partnership reflects a shared commitment to community and innovation.

“We are thrilled to announce this exciting partnership with Stratus, a company that shares our vision for innovation and community engagement,” Bonavita said. “The Stratus Founders Level will not only enhance the fan experience with cutting-edge design and digital upgrades but also reflect our joint commitment to giving back to the community through initiatives like our collaboration with the Greater Cleveland Food Bank.”

The community-oriented aspect of this partnership includes a biannual food-packing initiative at the Greater Cleveland Food Bank. Employees from both Stratus and the Cavaliers will volunteer to support local food security efforts, a joint philanthropic focus the organizations share.

Tim Eippert, CEO of Stratus, expressed excitement about the partnership’s potential impact. “Being a fan and a suite holder for many years, we’ve built deep relationships within the Cavs organization and are excited to expand on the work and impact we can make together,” Eippert said.

The Cavaliers' partnership with Stratus builds on Rocket Mortgage FieldHouse's dedication to innovation, cementing its reputation as one of the NBA’s top venues for cutting-edge technology and outstanding amenities.